With features like Recommended Content, Search, Subscribe and more, thousands of MVPs are already providing audiences with enhanced experiences and improving website performance.Īll while playing the long game and positioning themselves for success not just next month or next year, but in the privacy-first world that will be here soon enough.Understand Europe’s framework of laws, regulations and policies, most significantly the GDPR.
If you’re a Mediavine publisher, why not enable Grow in your Dashboard today? With Google’s announcement, we have a longer period in which to reach the promised land - but time is still of the essence. Yes, we now have more of it, but authenticating even 5 to 10% of your website traffic (the ambitious goal we’ve set for Grow) is going to be a prolonged strategy. Most importantly of all, building first-party relationships with readers - and harnessing enough of the resulting first-party data to make a material difference - takes time. Secondly, many Grow features will improve user experiences of all readers, boosting your earning potential thanks to longer sessions and additional content consumed. Authenticating users will help you better monetize traffic from non-Chrome browsers immediately. The most obvious answer is that iOS and other browsers have already axed cookies.
#The sandbox publishers plus
Why Worry About This Now if Cookies Are Still Around For Another Two Plus Years? Grow is Mediavine’s audience engagement suite, providing enhanced website experiences and features to readers so that they will log in - thus consenting to personalized ads.ĭata from these consenting - or authenticated - users will be much more valuable than those cohorted by the Privacy Sandbox, or even readers targeted by cookies right now. How do you do that? It all starts with Grow. Unlike Google’s Federated Learning of Cohorts (FLoC), or other concepts it can shoehorn into avian acronyms, this is a solution you can be part of without technical expertise or vast financial resources.įirst-party data is information that the publisher (your site) gathers and provides to advertisers about readers rather than advertisers relying on third-party data via the cookies of today. The most important and actionable step you can take today is to start building first-party data. We’re grateful to have more time, as an industry, to ensure a smoother transition, but cookies are indeed going away, and ushering in a new, privacy-centric era requires a multifaceted approach. What publishers need to remember is that the end of third-party cookies represents a fundamental shift in the ecosystem - and that Privacy Sandbox is just one part of the solution. With regard to the Privacy Sandbox, Mediavine will keep you apprised of any changes to this timeline extension or developments with any of its specific elements. Thus far, Mediavine has focused most on the bird-themed APIs designed to display relevant content and ads without cookies: FLoC and FLEDGE.Ĭurrently, FLoC origin trials have closed, with widespread testing scheduled to begin later this year and adoption tentatively planned for late 2022, barring further delays.
In more granular terms, Privacy Sandbox initiatives are split into four categories: combatting online spam/fraud, showing relevant content and ads, measuring digital ads and strengthening cross-site privacy boundaries. That process will take place over the course of a year, bringing us to late 2023. When we say “phasing out,” we mean that Chrome will start to decrease the duration of third-party cookies (up to a year at present) from months to weeks to days to nothing at all.
In general terms, the Privacy Sandbox will be rolled out in two phases:
But this is a particularly hard thing and will take considerably longer than Google’s original, early 2022 goal to be viable at scale.Īcknowledging this reality, Google released an updated timeline in late July 2021. One component of Google’s vision for a post-cookie world is its Privacy Sandbox initiative, which aims to build technologies that protect user privacy while still allowing for effective ad targeting.Īs an industry, we can and should do hard things. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it right. As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years.
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